Today’s website users have a short attention span; they do not even finish reading a whole page of text if it is over 500 words. More so if your text runs in thousands of words. A visitor may prefer to watch a video that demonstrates your products and services, rather than waste a good chunk of his time reading.
A video production company in Orange County says using videos increases the possibility of a conversion. Ninety percent of online shoppers who browse major retail websites claim videos make it easier for them to reach a shopping decision. Retailers also mention that whenever they provide an online video to present their products, these sell more often compared to those that do not have one.
http://www.choicetv.com/video-marketing-game-changer-can-improve-business/
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